Hammer Basketball

Brand identity transformation and website design for Hammer Basketball to enhance athlete engagement.

Brand identity transformation and website design for Hammer Basketball to enhance athlete engagement.

Hammer Basketball is a training program built specifically for female post players in middle and high school.

The brand needed a strong identity that matched the intensity and focus of its training. The goal: stand out in a crowded space, connect with young athletes, and drive sign-ups for the program on the Playbook-powered Hammer Basketball app.

I worked closely with Hammer Basketball founder Anna DeHamer, a Division 1 and WNBA Draft post player, to bring her vision to life. The brand needed to feel strong, gritty, and empowering—just like the athletes it serves.

We started by building a brand strategy around one powerful idea:

Train Like a Warrior.

Hammer Basketball is a training program built specifically for female post players in middle and high school.

The brand needed a strong identity that matched the intensity and focus of its training. The goal: stand out in a crowded space, connect with young athletes, and drive sign-ups for the program on the Playbook-powered Hammer Basketball app.

I worked closely with Hammer Basketball founder Anna DeHamer, a Division 1 and WNBA Draft post player, to bring her vision to life. The brand needed to feel strong, gritty, and empowering—just like the athletes it serves.

We started by building a brand strategy around one powerful idea:

Train Like a Warrior.

Year: 2025
Client Type: Basketball Training Solopreneur
Industry: Sports, Athletic Training, Basketball
Project Scope: Brand Strategy, Brand Identity Transformation, Flexible Visual System, Tone of Voice and Messaging, Framer Website Copy, Design, and Development, Marketing Collateral, Custom Iconography

Year: 2025
Client Type: Basketball Training Solopreneur
Industry: Sports, Athletic Training, Basketball
Project Scope: Brand Strategy, Brand Identity Transformation, Flexible Visual System, Tone of Voice and Messaging, Framer Website Copy, Design, and Development, Marketing Collateral, Custom Iconography

Logo Suite

A strong, modern wordmark paired with a dimensional hammer logo. The brand draws visual cues from blacksmithing, discipline, and basketball culture.

Visual System

A sharp, athletic visual system designed for bold statements and strong hierarchy.

Applications

Website, social media, marketing collateral, app content, merch

Result

The Hammer Basketball brand now reflects what it stands for: Power. Precision. Purpose.

I contributed:

The Hammer Basketball brand now reflects what it stands for: Power. Precision. Purpose.

I contributed:

A bold, empowering brand identity rooted in strength, grit, and focus

A landing page that promotes app downloads

A tone and visual system that speaks to young athletes and their mindset

Assets delivered within the visual system for marketing and promotion

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© 2025 If & When Studio LLC. All rights reserved.

Next Project

© 2025 If & When Studio LLC. All rights reserved.

Next Project

© 2025 If & When Studio LLC. All rights reserved.

Next Project

© 2025 If & When Studio LLC. All rights reserved.